Certified Travel Agent Practice Test

Which aspect of a marketing strategy is described by the channels chosen to distribute a special interest travel product?

1. Product

2. Price

3. Place

4. Promotion

The correct answer is: Place

The aspect of a marketing strategy that is referred to as "Place" pertains to the channels chosen for distributing a product or service. In the context of travel, this means selecting the appropriate avenues through which a special interest travel product, such as adventure tourism or cultural experiences, will reach the target consumers. Using the term "Place," marketers consider where and how the product will be made available to customers. This involves decisions about various distribution channels, including online travel agencies, brick-and-mortar travel agencies, direct selling, and partnerships with other businesses. In essence, it is about ensuring that the product is available to the right customers in the right locations. In contrast, the product itself refers to the actual travel offering, price addresses the cost aspect of the offering, and promotion incorporates the marketing communications strategy to make potential customers aware of the travel product. Thus, "Place" specifically focuses on logistics and distribution strategies in the travel market.